J K Ashbrook Limited and Ashbrook (Warrington) Ltd are family run businesses trading as ASHBROOK Ltd.
Website address: https://www.ashbrook.ltd
J K Ashbrook address: ASHBROOK House, Holmes Chapel Rd, Congleton, Cheshire CW12 4SN
Ashbroook (Warrington) Ltd address: Woodside, Northwich Road, Dutton, Warrington, WA4 4LJ
J K Ashbrook telephone: 01260 270817
Ashbroook (Warrington) Ltd: 01925 599080
Our Data Protection Officer is Mike Ashbrook who can be contacted on email@example.com
Whether or not you are a current customer, we’ll use the personal data for reasons set out below and if you are a current customer we will continue to use it to manage the account. Personal Data we use may be about you as a personal or business customer.
The personal data we collect from you includes:
We use Google Analytics software to collect information about how you use ASHBROOK.ltd. This includes IP addresses. The data is anonymised before being used for analytics processing.
Google Analytics processes anonymised information about:
We do not store your personal information through Google Analytics (for example your name or address).
We will not identify you through analytics information, and we will not combine analytics information with other data sets in a way that would identify who you are.
Information collected may include:
We will advise you if some personal data is optional, including if we ask for your consent to process it. In all other cases, you must provide your personal data to allow us to open and process your account with us. (Unless you are already a customer and we already hold your details).
We collect information through Google Analytics to see how you use the ASHBROOK.ltd. We do this to help:
We also collect data in order to:
We’ll process your personal data:
1. As necessary to hold an account with us
a. To take steps at your request prior to entering into it;
b. To decide whether to enter into it;
c. To manage and perform the account;
d. To update our records; and
e. To trace your whereabouts to contact you about your account and/or recovering debt.
2. As necessary for our own legitimate interests
a. For good governance, accounting and managing and auditing your business operations;
b. To search credit reference agencies to apply for a credit limit for your account with us
c. To monitor emails, calls, other communications, and activities on your account
d. For market research, analysis, and developing statistics; and
e. To send you marketing communications, including automated decision making relating
3. As necessary to comply with a legal obligation
a. When we exercise our rights under data protection law and make requests;
b. For compliance with legal and regulatory requirements and related disclosures;
c. For establishment and defense of legal rights
d. For activities relating to the prevention, detection, and investigation of crime;
e. To verify your identity, make credit, fraud prevention, and anti-money laundering checks;
f. To monitor calls, emails, other communications, and activity on your account.
4. Based on your consent, e.g
a. To send you marketing communications where you’ve asked for your consent to do so.
b. To process anonymised data for google analytics.
Subject to applicable data protection law we may share your personal data with:
We’ve described new ways of processing your personal data relating to automated decision-making. This includes profiling for marketing and tailoring marketing communications. This doesn’t mean we will start to send you direct marketing if you’ve told us you don’t want to hear from us as we’ll only contact you according to your preferences. We will without human intervention evaluate your personal situation such as personal preferences, interests, past transactions and triggers, and events such as account opening anniversaries or seasonality business promotions. We may do this to decide what marketing communications are suitable for you and to analyse statistics. All this activity is on the basis of our legitimate interests and to develop and improve our products and services.
Subject to applicable laws, we’ll monitor and record your calls, emails, text messages, social media messages, and other communications relating to our dealings with you. We’ll do this for regulatory compliance, self–regulatory practices, crime prevention, and detection, to protect the security of our communications systems and procedures, to check for obscene or profane content, for quality control and staff training, and when we need to see a record of what’s been said.
Your personal data may be converted into statistical or aggregated data which can’t be used to identify you but then used to produce statistical research and reports.
If you apply to open an account with us or part of an annual review of your account, we’ll perform a credit and identity check on the registered address with one or more credit reference agencies. To do this we’ll supply your personal data to the credit reference agencies and they’ll give us information about you.
We may use your address, phone number, or email address to contact you according to your preference. You can change your preference at any time by contacting us.
Articles on our website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
The following criteria are used to determine data retention periods for your personal data for both customers and non-customers.
Our services are not designed for, or intentionally targeted at children 13 years of age or younger. We do not intentionally collect or maintain data about anyone under the age of 13.
We design, build and run our systems to make sure that your data is as safe as possible at all stages, both while it’s processed and when it’s stored.
All personal data is stored in the European Economic Area (EEA). Data collected by Google Analytics data may be transferred outside the EEA for processing.
We are committed to doing all that we can to keep your data secure. We have set up systems and processes to prevent unauthorised access or disclosure of your data – for example, we protect your data using varying levels of encryption.
We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.
Your rights are as follows (noting that these rights don’t apply in all circumstances and that data portability is only relevant from May 2018)
If you have any of these requests, get in contact with our Data Protection Officer.
You have the right to complain to the information commissioner’s office. It has enforcement power and can investigate compliance with data protection law.
If these changes affect how your personal data is processed, we will take reasonable steps to let you know.
Last updated March 2021